Angela DelDotto, forecast analyst for Pure Fishing, saw the questions about pink products at anglersurvey.com and huntersurvey.com recently and had this to say in an email:
“Funny you mentioned “pink” in your survey this month. A group of us just had a conversation on the ladies market the other day.
“It’s a relatively untapped market but I don’t think we grasp why women buy pink. I think each person is different. Here are the four reasons I came up with:
1. It’s cute…as hard as it is for me to admit it, there are women out there who actually care about looking “cute” in a boat. I’m not one of them.
2. The product is easily showcased as made for a woman, implying that it has product features designed for us. In an overwhelming category, the product stands out.
3. The breast cancer awareness factor. If we’re faced with a buying decision and one donates and the other does not - it’s an easy decision.
4. Our husbands won’t use it. It may sound ridiculous but if I own anything pink it almost guarantees me that my stuff will be exactly where I left it. These same reasons apply across categories. Golf balls, hammers, garden tools…etc.
Angela is definitely onto something. I bought pink Papermate pens because I knew it would cut in half the universe of people who might “borrow” them. And the pens supported a good cause, City of Hope for breast cancer research.
Love it or hate it, I know there are strong opinions out there about pink outdoor products for women. Your views are important, too. Make them officially known at http://www.anglersurvey.com/ and http://www.huntersurvey.com/ . By completing the survey, you will be entered in the monthly drawing for one of five $100 gift certificates to the sporting goods retailer of your choice.
Once the survey results are in, we’ll take a look at what they say.
I’d love to hear from you. You can find me at Facebook.com/tammy.sapp2 and Twitter @TammyDianeSapp.