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August 6, 2008   |   Category: The Powder Room
Beretta Offers More Beretta For Your Buck With Beretta Bucks Promotion!
ACCOKEEK, MD (July 31, 2008) - Beretta USA announces their BERETTA BUCKS promotion, offering customers an exciting incentive to buy a Beretta shotgun and enjoy a FREE Beretta shopping spree.

Beginning August 1, with the purchase of any Beretta Urika 2, Xtrema 2, 686 White Onyx, 687 Silver Pigeon II or 687 Silver Pigeon V shotgun, the customer will receive up to $300 in Beretta Bucks that can be redeemed online at Beretta USA's e-Store for Beretta clothing, accessories or pro shop products. The Beretta Bucks promotion runs through December 31, 2008.

To take advantage of the Beretta Bucks program, customers must purchase one or more of the above Beretta shotguns on or between August 1, 2008 and December 31, 2008. Customers simply complete a coupon and mail it in along with the required documentation. They will receive a special code to use in Beretta USA's e-Store. This offer is good on new products purchased in the United States only.

"The Beretta Bucks promotion offers customers an additional incentive to buy one of our shotguns for the hunting or holiday season," stated Patrick McDonald, vice president of sales and marketing. "This promotion also provides a free and easy way for our customers to experience some of our other products like Beretta clothing and accessories."

For additional information on the Beretta Bucks promotion, visit a Beretta dealer or visit the Beretta web site at www.berettausa.com.

Beretta established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information visit www.berettausa.com.


Media Contact:
Karen Lutto, (830) 755-4308, karen@luttopr.com;Kimi Herndon (804) 346-4309, kimi@luttopr.com