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coldblack(R) Introduced to US - New Protection From UV-Rays and Heat

SALT LAKE CITY, Utah -- Traditionally, dark colored clothing has been the choice for spending serious time in the outdoors. It doesn't show dirt or the wear and tear of hard use; yet dark fabrics worn in the summer come with the cost of over-heating. With the introduction of coldblack(R), this is no longer the case. Now you can choose dark colors for garments or tents and stay cooler in hot, sunny conditions. coldblack(R) also offers UV protection (UPF) of at least 30.

coldblack(R) reflects up to 80% of the sun's rays (both UV-A and UV-B) making wearing dark colors feel like you are wearing light. coldblack(R) finished apparel rates 5degreesC on the interior and 12degreesC on the exterior cooler in sweating torso tests than the same untreated textiles. With heat absorption significantly reduced, the wearer perspires less, feels better and is capable of greater performance.

Development partner Mammut showed the first garments with coldblack(R), including the Verglas Jacket at Outdoor Retailer Show in Salt Lake City. The Verglas is intended for all-around outdoor use and also features breathable and quick-drying Schoeller(R)-dryskin soft shell fabric and is finished with NanoSphere(R) to shed dirt, stains, and moisture. Several of Mammut's alpine pants will also feature coldblack(R) in spring '09. The coldblack(R) finishing process does not alter the feel or look of the base material and is permanent.