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Beretta's SV10 Perennia Shotgun Wins Golden Bullseye

Accokeek, Maryland - Beretta USA is the proud recipient of the prestigious 2009 NRA Golden Bullseye Award for "Shotgun of the Year" from American Hunter Magazine for the SV10 Perennia over/under shotgun. The highly regarded Golden Bullseye Awards are presented by the National Rifle Association at its annual meeting. This is the seventh year for the awards, which have become a symbol of excellence and innovation in the firearms, accessories and related equipment.

"It is an honor to have our newest shotgun, the SV10 Perennia recognized by the NRA, and it is with great pride that we accept the prestigious 2009 'Shotgun of the Year' Golden Bullseye Award from American Hunter Magazine," said Ryan Muety, Director of Marketing and Consumer Direct.

Beretta continues to set the standard in over/under shotgun technology with the latest generation of shotguns - the new SV10 Perennia. This new over/under introduces new, patented technology that truly revolutionizes and redefines the over/under category.

For the first time ever, you'll find Kick-Off Technology® on a wood stock - significantly reducing the felt recoil. And the new Q Stock®, patented by Beretta, allows for disassembly in just seconds with out the need to remove the recoil pad.

The SV10 Perennia's new aesthetics and technical design are unmatched and nowhere is that more evident than in the re-designed receiver. The reinforced hinge pins and deeper breech shoulders reinforce the lockup between the receiver and barrels. The styling refinements continue into the stock inletting with redesigned side-plates that increase the rigidity of the stock and receiver connection.

Like the root word, perennial, the new SV10 Perennia is long lasting and has been meticulously engineered for reliable performance. The newest over/under model from Beretta, the SV10 Perennia is a perfect blend of innovation and tradition.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

Contact:
Kimberlee Eveland (617) 360-1327 or keveland@evelandpartners.com